01 February 2021
If you operate in a professional service sector, the way you do things is what differentiates you. The way you…
25 January 2021
Word of mouth is the undisputed heavy weight champion of the world (in marketing terms). It has been the same…
18 January 2021
Buying something new is stepping into the unknown. It comes with risk attached. The level of risk varies. A new…
11 January 2021
06 January 2021
We’re all looking for the time hack, the quick answer, the shortcut to the solution. If there is a connection…
02 October 2020
I’ve just repainted my metal garage door and the wooden frame (dark grey metal door with a white frame, if…
21 September 2020
I love this phrase. Many of us have to fake it, until we make it. It’s part of life. Fake…
15 September 2020
Consider the definitions: Shotgun, a smooth-bore gun for firing small shot at short range [over a wide area]. Rifle, a…
07 September 2020
This is the simple request of every successful prospecting consultant or coach. If we break it down there are 3…
14 August 2020
If you’re a consultant or a coach selling a service, you want your website, your deck, your infographic to communicate:…
22 July 2020
In branding and marketing we talk a lot about the audience. In sales or selling, it is all about the…
12 July 2020
04 July 2020
I love this lyric. Thanks Bon Jovi! I don’t know if they came up with it. It doesn’t matter, because…
29 June 2020
Covid-19 has thrown everything out of the window. People are living differently, working differently, thinking differently. Where has it left…
21 June 2020
I’m working with clients every week who want to make big changes to their businesses. Things like: Reinvent their brand;…
15 June 2020
08 June 2020
Most existing businesses want to (need to) find new customers on an ongoing basis. When planning branding, marketing and communications…
01 June 2020
We’re all in business to sell what we do. It goes without saying that we need to know certain things…
29 May 2020
22 May 2020
Right now lots of small businesses are getting ready for a return to business as usual. But, none of us…
18 May 2020
We love stories. It is part of what makes us human. Our early ancestors used story-telling to pass on essential…
15 May 2020
Everybody has a website. Not all websites are the same. Depending on the nature of your small business, your website…
11 May 2020
This is a common question and not surprisingly so. In the small business world the boundaries between branding, marketing, design,…
08 May 2020
Branding (and logo design) is ultimately about trust were the words from Branding trailblazer Wally Olins. It makes sense. When…
04 May 2020
Red and yellow and pink and green Purple and orange and blue I can sing a rainbow Sing a rainbow…
01 May 2020
29 April 2020
Change = The Unknown. That’s a scary notion to most. You’re not most. You’ve founded, built and are now looking…
24 April 2020
A question that I’m often asked is, James, what makes a good logo design? It’s a great question and something…
22 April 2020
This is such a simple strategy to apply and, believe me, it works! Write down your whole customer journey from…
21 April 2020
Right now, in this moment, no one really knows what the other side of Corona will look like. All we…
20 April 2020
Small business or huge great corporate – branding is about associations. Associations are formed on the back of experiences. Simple…
17 April 2020
Branding, in many ways, is an attempt to humanise products, services, organisations. We try to create personality. Why? Because we…
16 April 2020
15 April 2020
14 April 2020
No matter what the size of your business, design has the potential to help you communicate more effectively and get…
10 April 2020
Branding and brand identity for small businesses – it’s mostly about the attractive visual with some messaging to boot, right? I…
09 April 2020
Some people think changing a logo will change the fortunes of their small business or massive organisation. A lot of…
08 April 2020
Brand Identity is a visual and verbal presence. It applies to small business, big business, organisations, groups, individuals – any…
07 April 2020
06 November 2019
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