Looking At Distance And Up Close

I’ve just repainted my metal garage door and the wooden frame (dark grey metal door with a white frame, if…

Fake It, Until You Make It

I love this phrase. Many of us have to fake it, until we make it. It’s part of life. Fake…

Going Marketing? Are You Taking The Shotgun Or The Rifle?

Consider the definitions: Shotgun, a smooth-bore gun for firing small shot at short range [over a wide area]. Rifle, a…

Excuse me, please look at this, I think it will help…

This is the simple request of every successful prospecting consultant or coach. If we break it down there are 3…

Selling Service Simply

If you’re a consultant or a coach selling a service, you want your website, your deck, your infographic to communicate:…

Same Problem, Different Challenge

In branding and marketing we talk a lot about the audience. In sales or selling, it is all about the…

How To Pitch Perfect – Tell A Relatable Story

How To Pitch Perfect – Tell A Relatable Story

The More Things Change, The More They Stay The Same

I love this lyric. Thanks Bon Jovi! I don’t know if they came up with it. It doesn’t matter, because…

What Should Your Branding Look Like Post Lockdown?

Covid-19 has thrown everything out of the window. People are living differently, working differently, thinking differently. Where has it left…

Want To Get It Right? Try Starting Light.

I’m working with clients every week who want to make big changes to their businesses. Things like: Reinvent their brand;…

Start Your Strategy With Four Simple Questions

Start Your Strategy With Four Simple Questions

Where Are Your Customers (Coming From)?

Most existing businesses want to (need to) find new customers on an ongoing basis. When planning branding, marketing and communications…

Who Is Your Customer (And What Are Their Problems)?

We’re all in business to sell what we do. It goes without saying that we need to know certain things…

Logo Design Guide: Customise Your Letters

Logo Design Guide: Customise Your Letters

Five Ways To Improve Website Design And Content

Right now lots of small businesses are getting ready for a return to business as usual. But, none of us…

Tell Your Brand Story, But, Write It For Your Customer

We love stories. It is part of what makes us human. Our early ancestors used story-telling to pass on essential…

If You Don't Sell Online, How Do You Make Your Website Sell?

Everybody has a website. Not all websites are the same. Depending on the nature of your small business, your website…

The Difference Between Branding And Marketing

This is a common question and not surprisingly so. In the small business world the boundaries between branding, marketing, design,…

Trust Incorporated. Can A Logo Design Appear Trustworthy?

Branding (and logo design) is ultimately about trust were the words from Branding trailblazer Wally Olins. It makes sense. When…

How Many Colours Should You Use In A Logo Design?

Red and yellow and pink and green Purple and orange and blue I can sing a rainbow Sing a rainbow…

What Are Brand Guidelines And Do You Need Them?

What Are Brand Guidelines And Do You Need Them?

Do You Need To Change Your Branding To Grow?

Change = The Unknown. That’s a scary notion to most. You’re not most. You’ve founded, built and are now looking…

What Makes A Good Logo Design?

A question that I’m often asked is, James, what makes a good logo design? It’s a great question and something…

Customer Journey Is About The Extra Details

This is such a simple strategy to apply and, believe me, it works! Write down your whole customer journey from…

Uncertain Times. Get Inspired. Get Problem Solving!

Right now, in this moment, no one really knows what the other side of Corona will look like. All we…

Branding a small business? All you need to know in 30 seconds.

Small business or huge great corporate – branding is about associations. Associations are formed on the back of experiences. Simple…

Do we need to publicly publish brand values?

Branding, in many ways, is an attempt to humanise products, services, organisations. We try to create personality. Why? Because we…

Straight-forward graphic design speaks volumes

Straight-forward graphic design speaks volumes

What Is A Visual System And Why Does It Help With Everything From Signs To Branding?

What Is A Visual System And Why Does It Help With Everything From Signs To Branding?

Small Business With Big Dreams? Time To Design Like A Big Business!

No matter what the size of your business, design has the potential to help you communicate more effectively and get…

Your Small Business Isn’t Going To Become A Big Business If Your Branding Is All About The Visual

Branding and brand identity for small businesses – it’s mostly about the attractive visual with some messaging to boot, right? I…

Stop Obsessing Over Logos

Some people think changing a logo will change the fortunes of their small business or massive organisation. A lot of…

What is Brand Identity?

Brand Identity is a visual and verbal presence. It applies to small business, big business, organisations, groups, individuals – any…

An Interesting Question.

An Interesting Question.

Your Brand Is Not About You

Your Brand Is Not About You

How To Think Like A Designer – The Beginning

How To Think Like A Designer – The Beginning

Choosing A Branding Agency – 3 Types

Choosing A Branding Agency – 3 Types

How To Find Your Brand Difference

Here’s a brief introduction to a tried and tested method that I’ve developed to help my clients uncover their brand…

Who Are You Creating It For?

Who Are You Creating It For?

Urgent Deadlines

Monday, 10:15, the phone goes, [Client] “we’ve got a great deal on a late ad, artwork by close of play…