Flags and Maps

Ancient local maps were valuable. They were one of the few sources that provided important information, useful in building one’s knowledge and enabling constructive planning or, at the very least, a feeling of greater comfort about what lay ahead (dragons aside). Any featured provincial flag or marks of territorial ownership, in themselves, only provided limited intel – titles or graphics with associations.

If you’re operating in a B2B marketplace, image is often less important than knowledge. Thinking about how we brand and market as an exercise in imparting information that gives insight (and creates excitement) about the potential journey ahead, rather than following the aesthetic notion, is an advantageous course to take.