25 January 2021
Word of mouth is the undisputed heavy weight champion of the world (in marketing terms). It has been the same…
18 January 2021
Buying something new is stepping into the unknown. It comes with risk attached. The level of risk varies. A new…
02 October 2020
I’ve just repainted my metal garage door and the wooden frame (dark grey metal door with a white frame, if…
21 September 2020
I love this phrase. Many of us have to fake it, until we make it. It’s part of life. Fake…
15 September 2020
Consider the definitions: Shotgun, a smooth-bore gun for firing small shot at short range [over a wide area]. Rifle, a…
12 July 2020
11 May 2020
This is a common question and not surprisingly so. In the small business world the boundaries between branding, marketing, design,…
/Marketing
