01 February 2021
If you operate in a professional service sector, the way you do things is what differentiates you. The way you…
21 September 2020
I love this phrase. Many of us have to fake it, until we make it. It’s part of life. Fake…
04 July 2020
I love this lyric. Thanks Bon Jovi! I don’t know if they came up with it. It doesn’t matter, because…
29 June 2020
Covid-19 has thrown everything out of the window. People are living differently, working differently, thinking differently. Where has it left…
29 May 2020
18 May 2020
We love stories. It is part of what makes us human. Our early ancestors used story-telling to pass on essential…
15 May 2020
Everybody has a website. Not all websites are the same. Depending on the nature of your small business, your website…
11 May 2020
This is a common question and not surprisingly so. In the small business world the boundaries between branding, marketing, design,…
08 May 2020
Branding (and logo design) is ultimately about trust were the words from Branding trailblazer Wally Olins. It makes sense. When…
04 May 2020
Red and yellow and pink and green Purple and orange and blue I can sing a rainbow Sing a rainbow…
01 May 2020
29 April 2020
Change = The Unknown. That’s a scary notion to most. You’re not most. You’ve founded, built and are now looking…
24 April 2020
A question that I’m often asked is, James, what makes a good logo design? It’s a great question and something…
22 April 2020
This is such a simple strategy to apply and, believe me, it works! Write down your whole customer journey from…
20 April 2020
Small business or huge great corporate – branding is about associations. Associations are formed on the back of experiences. Simple…
17 April 2020
Branding, in many ways, is an attempt to humanise products, services, organisations. We try to create personality. Why? Because we…
15 April 2020
10 April 2020
Branding and brand identity for small businesses – it’s mostly about the attractive visual with some messaging to boot, right? I…
09 April 2020
Some people think changing a logo will change the fortunes of their small business or massive organisation. A lot of…
08 April 2020
Brand Identity is a visual and verbal presence. It applies to small business, big business, organisations, groups, individuals – any…
07 April 2020
06 November 2019
06 August 2018
17 July 2018
Here’s a brief introduction to a tried and tested method that I’ve developed to help my clients uncover their brand…
17 November 2017
Branding started as a basic mark to indicate the maker of a product and therefore its provenance and associations. Picture…
/Branding
