The More Things Change, The More They Stay The Same

I love this lyric. Thanks Bon Jovi! I don’t know if they came up with it. It doesn’t matter, because…

What Should Your Branding Look Like Post Lockdown?

Covid-19 has thrown everything out of the window. People are living differently, working differently, thinking differently. Where has it left…

Logo Design Guide: Customise Your Letters

Logo Design Guide: Customise Your Letters

Tell Your Brand Story, But, Write It For Your Customer

We love stories. It is part of what makes us human. Our early ancestors used story-telling to pass on essential…

If You Don't Sell Online, How Do You Make Your Website Sell?

Everybody has a website. Not all websites are the same. Depending on the nature of your small business, your website…

The Difference Between Branding And Marketing

This is a common question and not surprisingly so. In the small business world the boundaries between branding, marketing, design,…

Trust Incorporated. Can A Logo Design Appear Trustworthy?

Branding (and logo design) is ultimately about trust were the words from Branding trailblazer Wally Olins. It makes sense. When…

How Many Colours Should You Use In A Logo Design?

Red and yellow and pink and green Purple and orange and blue I can sing a rainbow Sing a rainbow…

What Are Brand Guidelines And Do You Need Them?

What Are Brand Guidelines And Do You Need Them?

Do You Need To Change Your Branding To Grow?

Change = The Unknown. That’s a scary notion to most. You’re not most. You’ve founded, built and are now looking…

What Makes A Good Logo Design?

A question that I’m often asked is, James, what makes a good logo design? It’s a great question and something…

Customer Journey Is About The Extra Details

This is such a simple strategy to apply and, believe me, it works! Write down your whole customer journey from…

Branding a small business? All you need to know in 30 seconds.

Small business or huge great corporate – branding is about associations. Associations are formed on the back of experiences. Simple…

Do we need to publicly publish brand values?

Branding, in many ways, is an attempt to humanise products, services, organisations. We try to create personality. Why? Because we…

What Is A Visual System And Why Does It Help With Everything From Signs To Branding?

What Is A Visual System And Why Does It Help With Everything From Signs To Branding?

Your Small Business Isn’t Going To Become A Big Business If Your Branding Is All About The Visual

Branding and brand identity for small businesses – it’s mostly about the attractive visual with some messaging to boot, right? I…

Stop Obsessing Over Logos

Some people think changing a logo will change the fortunes of their small business or massive organisation. A lot of…

What is Brand Identity?

Brand Identity is a visual and verbal presence. It applies to small business, big business, organisations, groups, individuals – any…

An Interesting Question.

An Interesting Question.

Your Brand Is Not About You

Your Brand Is Not About You

Choosing A Branding Agency – 3 Types

Choosing A Branding Agency – 3 Types

How To Find Your Brand Difference

Here’s a brief introduction to a tried and tested method that I’ve developed to help my clients uncover their brand…

Branding – Then And Now

Branding started as a basic mark to indicate the maker of a product and therefore its provenance and associations. Picture…