Change = The Unknown.
That’s a scary notion to most.
You’re not most. You’ve founded, built and are now looking to grow your small business.
You’ve got this far. You know that to grow, things have to change.
It’s time to take things up a level.
The question is – Do you need to change your branding on the way up to ensure success?
I’d love to say yes every time! But, that would be disingenuous.
I’ve seen plenty of small businesses, with average brand identities and undifferentiated brand experiences, grow regardless.
However, how well could they have done is the real question. I’ll never know.
I do know that good branding unlocks potential and working with a strategic brand designer will give you a lot more fuel for your fire.
If you’re serious about going places, I’d take a serious look at your branding first.